Success tends to find economy cars that are easy to buy, easy to gas up, and easy on the wallet, but the Toyota Echo led a hard-knock life. Despite being functionally excellent and surrounded by toothless competition, by 2005 you could almost confuse sales of the Echo and the Enzo. Furthermore, the few fortysomethings that bought one would suggest it missed its Generation Y target by a letter or two.
In a rare instance of starting over, Toyota has cleaned the Echo from its North American slate and supplanted it with the Yaris. It's a little longer, stiffer in both body and suspension, and stopped trying to stand like an SUV. The choice between sedan and hatchback body types brings us in alignment with the rest of the world, as does the name - a double reference to the city of Paris and the Greek goddess Charis.
Toyota could surely use her blessing. Born in an era where gas costs twice now what it was then and when Honda, Nissan, Suzuki, and Daewoo are landing almost simultaneously to crash the party, the Echo's successor faces a life of increased importance but diminished presence.
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