The Camry retains its four-model lineup, but with reshuffled equipment and a simpler options structure. The base model, which digs up its "CE" designation from two generations back, is now good for power windows / locks / mirrors, MP3 CD stereo with Aux jack and steering wheel controls, automatic headlights, and all safety features at $18,890 with the stick, $19,940 with the pricey automatic. The only available option is TRAC & VSC (traction and stability control) for $650.
All that separates the LE from the CE is a power driver's seat, keyless entry, and some interior trim, for which Toyota tacks on an additional $1,455 ($20,345 stick / $21,395 automatic). Ordering the LE is the only way to get a hold of alloy wheels ($410), a moonroof ($940), an auto-dimming mirror with compass ($345), and the JBL stereo ($1,000). The LE V6's $23,950 price stands $2,565 above the 4-cylinder's (all V6s come with an exclusive 6-speed automatic and dual exhausts).
The SE is more easily set apart by its black grille, smoked headlights, fog lights, 17-inch alloy wheels, leather steering wheel and shift knob, blue gauges, sport shocks / springs / bushings, solid stabilizer bars, and body braces. The SE 4-cylinder goes for $21,560 / $22,560; the SE V6, $25,235 (a $2,675 premium). Here, the existing options list expands with heated mirrors ($30), rear spoiler ($200), leather seats ($1,300), and DVD navigation with voice commands ($2,200).
The top-line XLE (automatic only) goes back to the LE and adds alloy wheels, heated mirrors, JBL stereo, dual-zone automatic climate control, auto up/down driver's window, leather steering wheel, wood trim, moonroof, engine immobilizer and alarm, 8-way power driver's seat and 4-way power passenger's seat, fog lights, auto-dimming mirror, rear sunshade, HomeLink, cargo net, rear map lights, and multi-information display for $25,320 (an extra $3,925). The XLE V6 goes all out to $28,440 for adding leather seats (optional on the 4-cyl for $1,050). The TRAC & VSC package, seat heaters ($440), navigation ($1,200 here), and a Smart Key push-button ignition system ($450; V6 only) are its options.
Finally, there's the somewhat separate Camry Hybrid, which Toyota thinks of an extension of the XLE. Close enough: it removes the moonroof, heated mirrors, power passenger's seat, fog lights, rear sunshade, and rear map lights but standardizes TRAC & VSC and Smart Key and changes the automatic transmission to a CVT. By Toyota's valuation, it taketh a couple hundred more than it giveth, so its $26,820 price represents about a $2,000 premium. That's easily one of the most modest premiums for any hybrid (especially a "full" one), a windfall compounded by the government's complicated tax credit, which was $2,600 if you bought one in September 2006 or earlier, $1,300 if you buy between October 2006 and March 2007, and $650 for the six months following. Even if you miss the deadline, it only takes 4-5 years to get the money back in gas savings (assuming $2.50/gallon, 12,000 miles a year, and 22 vs. 32 MPG), which make the conscientious Camry a deal.
Maybe it's just taking after its brethren. While the Camry's value fades when one gets greedy with options, it's hard to argue with the core numbers on most models.
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