The Fit has no interest in being the low-price leader but is still plenty affordable at $14,400 to start - a sum that includes A/C, power windows and locks, 160-watt CD stereo, antilock brakes, and six air bags. Getting every feature mentioned in this review takes a step up to the Fit Sport, which for $1,320 adds cruise control, leather steering wheel, 200-watt MP3-capable stereo with graphic equalizer and Aux jack, 15-inch alloy wheels instead of 14-inch steel, and automatic transmission paddle shifters. The automatic itself runs $800, so a Fit Sport automatic tops off this quartet at $16,520.
Sounds like a lot of dough for a little car? Well, a Scion xA automatic begins at $14,120 - $14,770 with the extra airbags - and to match the Fit's interior volume is to buy the $250-higher xB, which costs $14,370 and has only two air bags. The sedan version of these Scions, now called Toyota Yaris, ends up at $16,705 (a Yaris S with the Power Package and extra air bags), so keeping in mind that Scion prices are fixed, Honda and Toyota come out pretty even in all three instances. Other 2007 newcomers include the Chevy Aveo, Suzuki SX4, and maybe the Nissan Versa, none yet ready. For now, the only standout sticker is the one on the Kia Rio 5 (a better car than most people assume), which undercuts this crowd at $14,890.
A question likely to be asked just as often is how the Fit fares against Honda's former entry-level car. So here's what the Civic has that the Fit doesn't: more power and a variable VTEC system, a rear stabilizer bar and better rear suspension, a little more room for legs / hips / shoulders, active head restraints, a center console and armrests, and a seat height adjustment and telescoping steering wheel for the driver. "EX" level Civics also hold the key to steering wheel audio controls, temperature gauge, moonroof, XM radio, and the option of a navigation system. And while the Fit did set a fuel economy record, the Civic stands in second and the margin is miniscule: 33.5 vs. 33.4. (One explanation: an automatic transmission increases a Civic's EPA-estimated mileage to 30/40 but decreases a Fit's to 31/37.) Your inner environmentalist should also know that the Civic's ULEV emissions rating has the Fit's LEV beat.
The Fit fights back with better headroom, better sound system, better cargo space and better use of it, a smaller shell, and comparing a Fit Sport automatic to the $18,060 of a Civic LX automatic, a savings of $1,540.
The body style difference complicates the comparison, but if the two shared shapes, the Civic would seem like the better deal here.
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