The all-new 2006 Mitsubishi Eclipse illustrates well this apparent conundrum. New all the way through, from the ground up and from front to rear, it's a strong statement of the company's commitment to its loyal owner base and its investment in the vital U.S. market.

The car's a worthy entry, too. New engines are more powerful yet efficient and are paired with new transmissions. The new body rides on a new platform. Altogether, it's a promising package. Driver and front passenger get more room.

Stylistically, it's a pleasant improvement over the previous-generation (pre-2006) models. Fewer straight lines and sharp angles, more curves and better proportions combine to turn heads more with a smile than with a frown.

The window sticker leaves a positive impression, too. The base 2006 Eclipse GS boasts a manufacturer's suggested retail price that's $300 less than the '05's MSRP. And the '06 boasts more standard equipment, in creature comfort, performance and safety features than the '05. Moreover, the new Eclipse GT starts at $450 less than the '05 GTS, the model with which it most directly compares, and which it easily outpaces in terms of power and features.

Clearly, Mitsubishi intends to stay around. And the new Eclipse will certainly help.