There are only two certainties in life: death and taxes. Unless you're Isuzu, in which case there's taxes. We're talking about a car company that hasn't sold a car since 1993, gave up their one American assembly plant in 2002, then finished off their two remaining products in 2004. Yet they survive.
Survive on what? On the generosity (and possibly excess production capacity) of former partner GM, that's what. The lone model on sale at Isuzu dealerships last year, the Ascender, ascended from the Chevrolet TrailBlazer SUV. This year, GM has chosen to donate the midsize pickups we know as the Chevrolet Colorado and GMC Canyon, thus continuing the long legacy of shared pickups between the two companies (Remember the Isuzu Hombre? Chevy Luv?). On some levels, at least, this seems like a mutually beneficial arrangement: GM gets to make use of the union labor they're paying for anyway, and Isuzu gets to enjoy a model roster 200% as voluminous as the year prior.
There's a lesson here: when you run out of life, borrow someone else's.
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