Guess what, Hyundai just entered a class without starting off as the cheapest! That's ok, cheapness is only one path to value; let's see if the Azera arrived there by other means.
First, the Azera SE's $24,995 starting price is still on the low side. That sum is already inclusive of stability control, eight airbags (that's two up on most cars: rear riders get them for both head and body), dual power seats, dual-zone climate control, trip computer, automatic headlights, and 16-inch alloy wheels. The extra $2,500 of the $27,495 Limited pays for 17-inch wheels, leather, heated front seats, electroluminescent gauges, rear sunshade, wood trim, and floor mats.
Both models share an optional Premium Package containing a power sunroof and Infinity stereo with CD changer, costing $1,500 on the Limited and $1,700 on the SE where it also adds heaters for the front (cloth) seats. Lastly, the Limited model has exclusive access to the $2,500 Ultimate Package, which supplements everything above with power pedals, power steering column, and two-position memory for the driver's seat/mirror/steering wheel. In other words, you can have it all in the Azera (except a navigation system) for five bucks short of 30 grand.
When it comes to competition, the Buick Lucerne is the easy write-off here, priced at $35K in the V8 Limited trim it needs to match the Azera's performance and features. Having driven it just weeks ago, I can tell you it drives much the same and offers next to nothing in compensation.
The Ford Five Hundred is the new blue-light special, starting just under $23K and ending up at $29K when loaded up like our theoretical $30K Azera. The Azera's much faster and has the better interior; the Five Hundred's Volvo-bred chassis is more refined in ride and handling. Tough call.
Hyundai was obviously aiming for the benchmark here, Toyota's do-no-wrong Avalon. It can't be debated that the Avalon has the best powertrain: the smoothest, strongest engine with the best fuel economy and a smarty of a transmission. It shares the Five Hundred's chassis superiority, and it's the only one here that tops off its enormous back seat with a flat floor. But by beginning at $27,355 and coming out to $31,805 in XLS Trim, we're talking about two grand saved by driving Hyundai's way.
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