For starters, it does not look much like its kid brother, the Hyundai Tucson. Instead, if we're comparing its look to others it has a nose somewhat similar to the Land Rover Freelander and a rear three-quarter side view not unlike that of a Honda CR-V. Neither are bad company to keep. The clever way in which the two roof rack side rails continue down the back of the vehicle to the top edge of the tail lights is the most striking feature of the exterior design.

A long wheelbase relative to its overall length gives the Sportage short overhangs front and rear. This results in a more sporty look and better clearance during off-road travel. In fact, the Sportage is relatively short overall. Among its closest rivals only the Toyota RAV4 is shorter in overall length. The CR-V is 10 inches longer overall. Yet the Sportage matches the CR-V's long wheelbase. In theory, a longer wheelbase offers better stability on the highway.

Apart from the badge the only thing to distinguish the EX from the LX is the use of side cladding with fender flares, which is finished in unobtrusive body color. The front and rear bumpers are deep for additional protection.

Overall the Sportage gets good marks for a clean and functional exterior look that will not offend anyone and yet has a beguiling look that belies its low cost.