Acura couldn't have picked a worse time to redesign the RL. This is the car the company needed back in 1996, and at the time, it could have been king. But Mercedes and BMW brought over their new E-class and 5-series not long ago while Cadillac and Audi have their new STS and A6 right now. Each of those redesigns brought an obvious advance in convenience features, powertrains, and in some cases, technology. The list of things the RL can do that the others can't is a short one, especially now that all but the Bimmer offer all-wheel-drive. Many also offer more transmission choices than just one (such as a manual and/or a sequential manual), and all pack optional V8 engines that can outrun the RL.
The biggest threats may come from next door, as hometown rivals Lexus and Infiniti will launch their new GS and M cars as very early 2006 models. Both will offer V8s and AWD as options, as well as interesting styling that leaves the RL as the most plain-looking, even by Japanese sedan standards. And it will hard for Acura to extend its value-leader image to the $49,470 RL when both Lexus and Infiniti plan to open at just over $40,000.
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