The Ford Taurus remains one of the 10 best-selling vehicles, car or truck, in the United States. Since it was introduced in 1985, Taurus sales have averaged more than 350,000 units every year, and the car line recently surpassed 6 million units in total sales. An all-new Ford Five Hundred sedan is on the horizon, but we expect to see the Taurus sell on a price basis for several years to come.The Taurus soldiers into 2004 offering value in the form of cash rebates and other incentives. Base prices and option prices have climbed, however, and content has not always increased. Taurus rides smoothly for family duty, yet offers crisp, sporty handling. Plus it's bigger than most mid-size cars. We recommend the newer Duratec engine for its responsiveness and efficiency, and we highly recommend opting for ABS and side airbags.
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