Few grilles are as instantly recognizable as the massive horse collar grille of the Ram. The color of the grille provides some trim-level identification: The outside rim is all chrome on the SLT model, with a gray honeycomb center. 2004 Laramie models boast a new chrome grille and are further distinguished by chrome bodyside moldings. Sport trim includes a body-color surround and cross hairs with unique chrome billets in the center.

Moving rearward, the Ram presents robust appearance. The broad, sloping hood has a pronounced crown that falls over the sides to the prominent front fenders. A fast, raked-back windshield enhances aerodynamics and water management, and gives the Ram a modern appearance. The leading edge of the front door overlaps the A-pillar, creating a smooth transition from the front of the cab to the side. Everything is smooth and integrated. The big side mirrors, great for visibility, are mounted on platforms to reduce wind noise, and a channel has been specially designed to keep water off of the mirrors. An integrated air dam aids engine cooling and air conditioner performance.

The standard bed length is 6 feet, 3 inches, but an 8-foot bed is available for both Quad Cab and Regular Cab models. The longest model is the Quad Cab with 8-foor bed, which rides on a 160.5-inch wheelbase; that's 20 inches longer than short-bed Quad Cab or long-bed regular cab models, which increases the turning diameter by 6 feet; but it's just 3 inches longer than Ford and Chevy long-bed extended-cab models. Regardless, Ram beds are fitted with boat cleats designed to handle 1,000 pounds each.

Rams sit relatively high off the ground, particularly the four-wheel-drive models. Tailgate load height is 35 inches on four-wheel-drive models, 33.6 inches on two-wheel-drive Rams. That's seems high when trying to heave heavy gear aboard.

The most noticeable exterior feature of the new 2004 Dodge Ram SRT-10 is a unique hood that features a wide power bulge and scoop sitting atop the signature cross-hair grille.