There's a good reason for that. The 3 Series is superb. Whether it's the standard 325i or the high-performance M3, they are driver's cars. Dynamically, each is outstanding: a highly refined machine that corners, accelerates, and stops swiftly. The 3 Series puts drivers in touch with the road instead of isolating them. Driving the sedan, coupe, convertible or sport wagon is a joy. They blend luxury and sport with high levels of quality, making living with them joyful as well. Their interiors are well equipped and comfortable.

Other automakers are envious of the 3 Series for another reason: It exemplifies consistency in product character and values. BMW's 3 Series cars have been the benchmark for entry luxury cars for some time, and we do not see this changing soon.

The competition may be gaining, but BMW is hardly sitting still. For 2004, the 3 Series gets an extensive array of updates. The coupe and convertible are mildy restyled, front and rear, and there's more of just about everything: More technology, more standard equipment, more wheel design choices. 330 models now come standard with a 6-speed manual transmission, and BMW's trick Sequential Manual Gearbox (SMG) is offered on all rear-drive models. There's a new Performance Package for the 330i sedan that makes it a virtual four-door M3. All 3 Series are offered with a BMW Assist telematics package that no longer requires the optional navigation system.

The coupe and convertible prices increase several hundred dollars, but all 3 Series cars come with the same full-maintenance included for the duration of the four- year, 50,000-mile warranty. For entry luxury market shoppers who put a premium on driving satisfaction, the BMW 3 Series remains the place to start.