The 3 Series interior is designed for the serious driver. The Natural Brown Leather ($1,450) is a classic shade and the quality of the leather is high, making for beautiful surroundings.The front bucket seats provide good support without feeling hard, and come standard with six adjustments. The manual controls work well, though they are best used when the car is stationary. Power adjustments come standard on all models except 325i sedans. The 10-way power seats that come with some of the option packages are superb, adding more side bolstering for winding roads, and slide-out thigh support. The leather-covered steering wheel tilts and telescopes for optimum adjustment. The rim is thick enough, and grippy, while the slim design of the hub is a benefit of the latest in compact airbag packaging. Audio and speed controls on the steering wheel work well and add convenience. Three different steering wheels are used depending on body style, model and options. The Performance Package for the 330i adds a suede-like Alcantara covering around the steering wheel similar to what's sometimes found on a contemporary race car. The M3 comes with a fat three-spoke steering wheel that mounts buttons for cruise control, the audio system, and a factory-installed phone, which makes it bulkier and less racy than the Audi TT steering wheel. The dashboard and door panels are rich in appearance, and appealing to the eye. In recent years, some of the most noticeable 3 Series improvements have come in the quality of the hard and soft plastics inside. A titanium-finished plastic trim is used around the instrument panel, console, and doors. Genuine Myrtle wood or real aluminum inserts are optional. The instruments feature soft orange lighting, which helps reduce glare at night. Some people find orange backlighting easier on the eyes than other colors. Most switches fall intuitively to the driver's fingertips, but the 3 Series interior is not without its faults. The window controls are located on the center console, allowing both front occupants to operate all windows, and presumably saving the cost of the switch typically installed on the passenger door. But the center switches require a glance down to open or close windows. The more common driver-door mounted window switches are usually easier to use. Fortunately, one-touch open/close operation is available for all windows and the sunroof, which is a nice feature. Automatic climate control and a microfilter ventilation system are standard. Automatic headlights and rain-sensing wipers are standard on 2004 models. The standard in-dash single-CD player is easy to operate; a cassette deck remains as a no-cost option. The Harman Kardon stereo upgrade ($695) with 12 speakers is one of the best-sounding radios BMW has offered. The steering wheel audio controls work well and add convenience. We're not in love with the center console, which doesn't hold much and harkens back to a day of cheapish-looking 3 Series interiors. The flip-down armrest, standard since 2003, can get in the way when shifting. Shallow, unattractive cup holders in the console seem like an afterthought. The back seat in the sedans is roomy enough for two adults during a night on the town, but it's not as roomy as some of the other cars in this class. The person in the middle needs to be a kid for any chance at comfort. The transmission tunnel rises nearly to the height of the seat, and the short-straw passenger in the center sits with legs straddled in the outside passengers' space. Practically speaking, the coupes fit between a two-plus-two sports car and a sports sedan. The rear windows in the coupe are power operated, but they only open by flaring out a few inches at the back, as if to let stale air out rather than fresh air in. The 3 Series cars lag behind the class when it comes to moving cargo. The trunk is small, and the trunk opening is even smaller. However, the Cold Weather Package ($1000) adds split fold-down rear seats with a ski boot and armrest, plus other features, allowing more maximum hauling area. The convertible is the worst on this score, offering little in the way of trunk space. The 3 Series sport wagons are a good solution for enthusiast drivers who need some cargo capacity. The sport wagon offers more than twice the 10.7 cubic feet of cargo the sedan can handle. With the dog fence in place, the 325i sport wagon can carry 25.7 cubic feet of cargo and four passengers. And it's a decent dog hauler, though Irish wolfhounds find the roof height low. The wagon is a good choice for runs to the airport, though it still doesn't have the cargo capacity of an SUV or minivan. For more cargo space, it's easy to fold the wagon's rear seats down, and there's no need to remove the headrests to do so. This provides a nearly flat cargo floor, with enough room for two people and many outdoor activities. Ski racks, bike racks and other accessories can be attached to the wagon's beefy roof-rack rails. Gaining access to cargo is easy. When the car is unlocked, the rear hatch can be opened by touching the electric release above the license plate; just the rear glass can be opened by pressing a button under the rear wiper. That's a form of luxury: not having to use the key or hit a separate release to open a trunk lid. The rear cargo cover is nicely designed with a vinyl panel that easily slides out and hooks into place to hide valuables. Alternatively, a net slides up and hooks onto the ceiling to allow cargo to be piled to the headliner.
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