Jeep calls its new 2003 Jeep Wrangler Rubicon the ultimate off-road rig. The Rubicon is the long-awaited answer to enthusiasts' prayers. Jeep reports strong initial sales and expects to sell 8,000 of the 2003 Rubicon models. As for the other Wrangler versions, Jeep expects to sell some 60,000 during model year 2003. A legitimate sport utility vehicle, this model may not easily take to the highway, but will happily take drivers as far down the trail as they want to go.
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