I30 is more conservative, designed to offer luxury and attention to detail. The Infiniti retailers (the dealerships) are trained to reflect this, offering a higher level of service and attention to the needs of their customers. Infiniti owners demand this.

The I30 is actually 2 inches longer than the Maxima, but this isn't noticeable from the outside. Unique styling projects elegance. The soft, gentle slope of the hood and front fender line draws your eye to the redesigned front-end treatment that features Infiniti's trademark grille and powerful lighting design. The rear-end design is less distinctive than the front, although the taillight treatment adds sparkle.

In addition to the wheels and tires, the I30t is distinguished by a smoked headlight treatment. An optional Touring Sport Package ($1,000) adds a rear spoiler and aerodynamic side sills.