But before making all these changes, Saturn says it listened closely to what its customers were saying they wanted. Since Saturn's launch just one decade ago, GM's newest division has focused on maintaining a close relationship with its customers. So when it came time to redesign its core product, the S-Series sedans, Saturn listened. Every time a change was considered, the company asked itself whether it would add value for the customer.

These cars do indeed offer value. Saturn has been winning accolades for high resale values and its cars are regarded for low maintenance and repair costs. Prices for the S-Series sedans range from $11,000 to $16,000. Buying one brings the owner into the Saturn family. You are treated well during the buying process; Saturn has been named best overall nameplate in sales satisfaction by the J.D. Power research firm for four consecutive years. But that's only the beginning. When it's time for service, you are welcomed back warmly. There are even picnics and other family gatherings.

The only thing diluting all this good value is that, in the past, the cars have been perceived to be unrefined. To address this, Saturn completely redesigned its S-Series engines for 1999 to make them smoother and quieter. Coupled with this year's refinements, the 2000 S-Series sedans have much to offer people who are seeking value and a pleasant ownership experience.