Perhaps you've seen the creative commercials that use actual sales and service training footage from the 1950s and 1960s. Chrysler's new ad campaign was created to appeal to driving enthusiasts and build on the heritage of the letter cars. Counting through the alphabet from the 1956 300B to the 1965 300L (there was no 300I), they were fitted with high-performance V8 engines and, for a time, ruled the great horsepower race. They introduced the latest innovations: Cross Ram dual quads, new suspensions, limited-slips, swiveling bucket seats, center consoles, tachometers, pushbutton automatics. Chrysler's 1955 300 won 23 of 45 NASCAR races. The 1956 300B came with a 354-cubic-inch Hemi engine and won five straight NASCAR races. Other models competed at Le Mans and ran events such as the Carrera Panamerica, a mad cross-country rally through Mexico.

Believe the retro ads. Designed as an American sports sedan, the Chrysler 300M is a contemporary interpretation of those historic letter cars. It was designed to appeal to people who have a passion for driving and offers much of the handling and performance benefits we appreciate in European sedans. Chrysler's 300M competes with the Cadillac Catera, Lexus ES 300, Infiniti I30, and the Lincoln LS.