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1998 Lincoln Town Car Review
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Introduction | Walkaround | Interior | Driving Impressions | Summary & Specifications

Introduction

If the new Town Car is any indication of Lincoln-Mercury's intent to change minds about what a luxury car should

be, then they are well on their way toward attracting a new group of buyers. Lincoln-Mercury wants to keep all of

its current customers -- they give the Town Car one of the highest loyalty and repurchase rates in the industry.

But, at the same time, the division wants to use the new Town Car to attract buyers away from other domestic and

Japanese luxury brands.

Lincoln-Mercury plans to do this with fresh styling and a greatly improved driving experience achieved through

better handling, better brakes and a more controlled ride quality.

The Lincoln Town Car is 85 percent new for 1998. While the designers, engineers and product planners have

maintained the interior space and trunk space of the previous, boxlike Town Car, they have thrown away the rectilinear

design, the square corners and some of the formality of the car. In its place is a new shape that owes something to

the Jaguar, something to the Bentley, and quite a bit to Ford's New Edge design philosophy.

The car was designed at Ford's California facility and it shows. It's round, but it's not a jellybean; it's formal without being frumpy; it's trim, yet still substantial. It's the first all-new Town Car in eight years. And it's about time. As always, Cadillac's deVille is the arch rival for the Town Car, but nowadays there are a number of smaller European and Japanese cars in the $40,000 luxury sedan bracket: Acura 3.5 RL, BMW 528, and Mercedes-Benz E-class.

Other Lincoln Reviews
• 2008 Lincoln Navigator Review • 2007 Lincoln Navigator Review • 2007 Lincoln MKZ Review • 2007 Lincoln Town Car Review • 2006 Lincoln Zephyr Review • 2006 Lincoln Navigator Review • 2006 Lincoln Mark LT Review • 2006 Lincoln Town Car Review • 2005 Lincoln Navigator Review • 2004 Lincoln LS Review • 2004 Lincoln Aviator Review • 2004 Lincoln Navigator Review • 2003 Lincoln Aviator Review • 2003 Lincoln Town Car Review	• 2003 Lincoln Navigator Review • 2003 Lincoln LS Review • 2002 Lincoln Continental Review • 2002 Lincoln Blackwood Review • 2002 Lincoln LS Review • 2001 Lincoln Town Car Review • 2001 Lincoln Navigator Review • 2001 Lincoln LS Review • 2001 Lincoln Continental Review • 2000 Lincoln Town Car Review • 2000 Lincoln Navigator Review • 2000 Lincoln LS Review • 2000 Lincoln Continental Review • 1999 Lincoln Navigator Review	• 1999 Lincoln Continental Review • 1999 Lincoln Town Car Review • 1998 Lincoln Continental Review • 1998 Lincoln Mark VIII Review • 1998 Lincoln Town Car Review • 1998 Lincoln Navigator Review • 1997 Lincoln Mark VIII Review • 1997 Lincoln Town Car Review • 1996 Lincoln Town Car Review • 1996 Lincoln Continental Review • 1995 Lincoln Continental Review • 1995 Lincoln Town Car Review

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