Simply put, BMW took a good car in the 7-Series and made it better. As a result of these revisions, it is a monumentally difficult task to find fault with the new BMW 740i. For starters, there certainly is nothing wrong from the technical side of things. And who among us can criticize the sleek new reshaping that was done to the 740i, which offers just the right blend of luxury and performance? Finally, there's the pricing. At $58,370, which is $16,000 less than a Mercedes-Benz S420, the BMW 740i offers a package that car shoppers in this market are going to find very tough to pass up.
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